The east coast action will be run in partnership with GF Sports, LLC and Brooklyn Sports & Entertainment.
“When we started the company—it's based in Manhattan—we had an aspiration for bringing as many of our event assets here into the NY area,” Ripple, who works for GF Sports. "It's not that easy to find good venues in which you can go in there and take up 12-14 days worth of an arena block. The stars lined up well as it relates to finding a venue in New York."
The Nassau Veterans Memorial Coliseum is about 30 miles east of Manhattan and was reopened in April after a $165 million renovation. The space will allow for two indoor courts as well as a huge area for an immersive fan zone.
“Whats cool about Nassau Coliseum is that it has retractable seats that allow us to be able to put two full-sized courts—one stadium and one grand stand," Ripple said.
The stadium has the capacity for 6,500. A stadium ticket will get you access to all the grand stand action as well. Matches will be televised from Friday to Sunday on the Tennis Channel.