Serena inks first-look TV deal with Amazon Studios

Another day, another business deal for Serena Williams.

The 23-time Grand Slam champion has signed a deal with Amazon Studios; under her first-look TV deal, she will create scripted and unscripted projects.

“I’m very excited to be partnering with Amazon Studios—they are developing some of the most inspiring and important content for a global audience,” Serena said. “I have a lot of stories I’m eager to tell, including a continuation of my own, and I look forward to sharing those with the world.”

Already in the works is an untitled docuseries that will follow the 39-year-old’s professional and personal life. Serena will executive produce the show alongside her longtime coach Patrick Mouratoglou, Stuart Cabb and Tony Pastor.

“Serena has transformed her sport and become one of the most inspiring athletes, entrepreneurs and women of her generation, admired not only for her unmatched prowess on the court but for her dedication to advocacy as well,” said Jennifer Salke, head of Amazon Studios .

This is not the former world No. 1’s first foray into television. In 2018, she starred in HBO’s well-received docuseries Being Serena, which followed her during her pregnancy, new motherhood and marriage—all leading up to her journey back onto the WTA tour in 2018.

Serena is not only one of the greatest athletes of all time, but she has also built a very lucrative business empire. In 2014, she launched Serena Ventures, a company focused on funding women and minority-founded businesses. In 2018, she started a direct-to-consumer, S by Serena. She also owns stakes in the UFC, Miami Dolphins and Angel City—a Los Angeles-based women’s soccer team. In 2020, she was included on Forbes’s Top 100 Self-Made Women.