Hantuchova launches DNA perfume with Sileno Cheloni

Player, podcaster, and now perfumer: Daniela Hantuchova marked 2021's International Women's Day with the pre-launch of her *DNA* perfume, a collaboration with master perfumer Sileno Cheloni.

"The journey to arrive to this day has been nothing but extraordinary," she wrote on her official Instagram, "from the first moment we met with Sileno, and thanks to his incredible knowledge, experience and talent he has been able to create my very own DNA scent, which truly reflects the most special moments and emotions of my life."

Hantuchova, who retired from tennis in 2017 and has since sought to grow a media empire as an analyst and podcaster, traveled to Italy in the fall to begin working on the perfume, and has been teasing the launch of this latest endeavor on social media for the last week.

"It was like getting to work with the Roger Federer of perfume," Hantuchova said of the experience with Cheloni on Monday. "He's a modern-day alchemist."

The scent shares the name with her podcast, but carried deeper inspiration for the the former world No. 5.

"The scent describes all of my emotions, be they victories, tears, or sacrifices. It encompasses everything from my life, the whole spectrum of emotions, and not to mention DNA is short for Daniela!"

Hantuchova promises the first 50 orders will come with a personal message.

"I remember exactly how my first wooden racquet smelled, the clay and grass courts. To me, a scent reflects the deepest and most wonderful memories," she said.