While Serena Williams is rocking a one-legged bodysuit and Naomi Osaka is donning her own unique camouflage outfit, the rest of the Nike-sponsored women in the field are feeling their Australian Open NikeCourt kits.
From Elina Svitolina's TikTok to Belinca Bencic's photoshoot, the players in Melbourne are showing off.
Here's a closer look at what has gotten them so worked up.
The No. 5 seed was tested by Marie Bouzkova in her opener and will face Coco Gauff next.
New @nike court collection is lit ???? @ausopen ready ⚡️♬ original sound - ????ARIUS????????
Seeded No. 11, Bencic needed three sets to beat Lauren Davis and takes on veteran Svetlana Kuznetsova next.
Vekic also needed three sets to ease past Wang Yafan. She'll take on dark horse Nadia Podoroska in the second round.
The two-time Grand Slam champion dismissed Aussie Lizette Cabrera to set up a second-round with Ajla Tomljanovic.
The Czech had little trouble with Greet Minnen in her first round.