Osaka partners with Workday ahead of Aussie Open

Three-time Grand Slam champion Naomi Osaka is quickly becoming one of the world's most marketable athletes, adding a Workday sponsorship to her growing brand portfolio on Thursday.

"At Workday, we invest in partnerships that extend our brand beyond business and into the daily lives of our customers, and that includes partnering with athletes who reflect our core values," Workday writes in an official release. "As part of this, we’re excited to announce our newest brand ambassador Naomi Osaka. Both on and off the tennis court Osaka strives to do her best (those swings are spectacular!), including doing the right thing to support the greater good, which is why we’re proud to welcome her to the Workday community."

In the last five months alone, the reigning US Open champion joined forces with Louis Vuitton and Beats as a global ambassador, signed a deals with TAG Heuer, and helped PlayStation launch the PS5.

Osaka rounds out her endorsement roster with partners that include Nike, MasterCard, and Nissan, and equity stakes in BodyArmor and Hyperice.

Naomi Osaka

“Tennis has done so much for me. I love the game and how I feel on the court, but I also value the opportunity I have to drive change. My platform has allowed me to shine a light on important social issues and have conversations that really matter,” said Osaka.

“I take great pride in who I partner with and am honored to team up with Workday. We have shared values, and together, we will continue to strive to do the right thing."

Osaka will begin sporting a Workday patch on her match dress from the end of January, when she is scheduled to appear in an exhibition event in Adelaide ahead of the Australian Open—which she won in 2019.