Osaka named new brand ambassador for Louis Vuitton

Naomi Osaka continues to permeate pop culture as Louis Vuitton announces that the three-time Grand Slam champion will serve as the brand’s latest House Ambassador.

“Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton,” Osaka said in a press release.

The reigning US Open champion will feature as part of LV’s spring 2021 campaign, which was shot by creative director Nicolas Ghesquière.

“It is such an honor to work with Nicolas—he’s a designer I admire so much and we share a mutual love of Japanese culture and style," Osaka said. "To become a global brand ambassador is truly a dream come true for me.”

“Naomi is an exceptional woman who represents her generation and is also a role model for everyone,” Ghesquière added.

Osaka’s run to a second title in Flushing Meadows was punctuated by an unwavering commitment to racial justice and the Black Lives Matter movement, emphasized by the seven masks she wore on court dedicated to Breonna Taylor, Elijah McClain, Ahmaud Arbery, Trayvon Martin, George Floyd, Philando Castile, and Tamir Rice.

“Her career and convictions are inspiring," Ghesquière said. "I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values.”

This isn’t the first fashion foray for the 23-year-old, who celebrated the news on social media on Monday; she collaborated with the brand ADEAM on a collection that became available for retail last fall, and has graced multiple magazine covers throughout her career.