Bala celebrates partnership with Sharapova

By Jordaan Sanford Dec 08, 2020
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Bala celebrates partnership with Sharapova

ByJordaan Sanford

Published Dec 08, 2020

This week, fitness and candy are joining forces with fitness accessories company Bala celebrating its partnership with Maria Sharapova.

Bala, which was featured on "Shark Tank" earlier this year, was excited to join forces with Sharapova. She guest-starred on the show as an investor alongside Kevin O'Leary, Mark Cuban, Lori Greiner and Daymond John. In the end, Sharapova would partner with Cuban to take 30 percent of Bala, and join the team made up of Natalie Holloway and Max Kislevitz.

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In the latest Bala promo, the five-time major champion is dressed in 1970s workout attire from head to toe, and is rocking a retro feathered-back hairdo. With cotton candy Bala bangles on her wrist and a Bala bar on the floor, Sharapova looked totally in her element.

"Spent summer at home doing Bala workouts and eating candy so this felt very natural," Sharapova wrote.

The former world No. 1 can be spotted all over Santa Monica Blvd in Los Angeles.

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To help celebrate, Sharapova's candy company Sugarpova is uniting with Bala. Every purchase made from shopbala.comwill come with a complimentary sweet treat from her candy brand.

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Along with the sweet treats, Bala will also be giving a peek into Sharapova's life each day this week. The fitness brand is also encouraging customers to sign up for their newsletter for an exclusive Q&A with the 32-year-old retired tennis star.

The special Bala & Sugarpova week ends on Friday and is on a "while supplies last" basis.