Lilly Pulitzer has donated $50,000 to the WTA4Love campaign, a grassroots effort that’s aimed at supporting local communities affected by the COVID-19 pandemic.

The organizations, led by current and former WTA players, that will benefit from the donation are First Break Academy, Love, Love Compton, Kindness Wins, Love & Love Tennis Foundation and Harper for Kids.

Part of the Sloane Stephens Foundation, Love, Love Compton provides on and off the court assistance to Compton’s at-risk youth.

Madison Keys’ Kindness Wins funds programs that promote acts of kindness.

Designed to empower youth of Southern California to do well in tennis, academy and life, the First Break Foundation ensures the youth’s access to programs that will provide enrichment.

Co-founded by Original 9 member Rosie Casals, Love & Love Tennis Foundation helps promote junior tennis in the Coachella Valley.

“Our foundation works hard to provide tennis opportunities to all the kids who live in the diverse, underserved communities of the Coachella Valley,” Casals said. “We are dedicated to spreading tennis to every child who wants to learn how to play.”

Harper for Kids was founded by Peanut Harper and her husband, Tim. It arms children with important life skills and ethical values using UCLA basketball coach John Wooden’s philosophy. 

“John Wooden defines success as a peace of mind which is a direct result of self-satisfaction in knowing you made the effort to become the best you are capable of becoming,” Harper said. “At the end of the day, that’s all you can ask, did you do your best?”