Daniil Medvedev will don the iconic crocodile logo for another six years. The world's No. 4 player in the world extended his contract with French clothing company Lacoste through 2026.
Lacoste is proud to announce the renewal of the contract with rising tennis star @DaniilMedwed until 2026. In the essence of the brand's founder, it is his elegance of play and his spirit that Lacoste wishes to transmit through the extension of his contract. #TeamLacoste pic.twitter.com/aToiLRk22g— Lacoste (@LACOSTE) November 12, 2020
It is fitting that the contract extension comes on the heels of Mededev's triumph at the Paris masters.
"The crocodile brand, faithful to its values, made the wager to accompany the rising star in the world of tennis," Lacoste said. "Indeed, Daniil Medvedev represents this talented young generation’s audacity, which now regularly features in the last four of the season’s biggest tournaments. His style of play and his tenacity on the court allow him to shake up the tennis world hierarchy, as he demonstrated once again last week by winning the title in Paris."
Medvedev will begin his quest for the Nitto ATP Finals crown on Monday against Alexander Zverev.