Paterson, the aspirational brand created by German Nieves is crashing into the tennis scene with its punchy details and beaming color waves. With tasteful hints of rural Paterson, NJ, Nieves is striving to show what can be done with tennis and skateboarding.
The lifestyle brand is not afraid to be bold and outrageous, and that's obvious in the latest 2020 spring collection. Paterson worked with France based artist Ricardo Fumanal to create the staple Ricardo Tee's intricate illustration. Fumanal's illustration can also be seen on a couple other spring items. The sun-faded blues, cotton candy pinks and soft lavenders are a tornado of colorful style that will make anyone stand out on the court.
“When you dress up for something, you are presenting yourself and tennis is a performance," Nieves said. "I’m just here to help out the performance and to build confidence, I want people to feel confident.”
These are the Top 5 products from the latest SS20 Collection.
1
Ricardo Tee in pink