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Keys launches new Kindness Wins Initiative

ByJordaan Sanford

Published Feb 20, 2020

In 2016, Madison Keys joined FearlesslyGirl, an organization that aimed to stop bullying in its tracks and to empower young girls. This week, Keys announced her newest initiative "Kindness Wins," which will spread kindness off and on the court.

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Keys wanted to do even more than FearlesslyGirl. The world No. 12 saw the differences she was making, but also the limitations. Many people would ask her if boys or adults were able to be involved, and while she knew that the organization was inclusive and open for anyone, she wanted to make it public knowledge.

Kindness Wins is not limited to gender, age or any other demographic. It will look to highlight people who show kindness and spotlight them on their social platforms and website. The non-profit will also seek to provide financial assistance.

Currently, the Kindness Wins team is in discussions with many influencers, athletes and celebrity figures.

Keys hopes her peers and opponents join the cause, because together their voices will be louder. "I'm sure that I'll corner them in the locker room and I'll just say, 'Hey. Hi. I have a question for you. Do you like kindness? Because I do, and you should, too,'" Keys laughed in an ESPN interview.

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The 2017 US Open finalist has experienced numerous hateful messages and comments, and she knows how harmful words can be. Whether it be online or in person, Keys wants to promote positivity and kindness, no matter how big or small.

Keys came out swinging to start her 2020 season; reaching the Brisbane final and claiming a couple wins at the first major of the year. The American will look to capture as many victories as possible, to secure a spot on the United States Olympic team in Tokyo.