At the start of a new season, it's common to see new partnerships between players and coaches, but it's less common to see a change between brand and player. The end of 2019 saw a few players leave the Nike camp for different pastures, most likely due to contracts ending. 

Caroline Garcia was formerly with Nike, and is now with Asics. 

The Frenchwoman fell in the second round in Auckland to Eugenie Bouchard. Then there's Maria Sakkari, who has gone from Nike to Adidas. 

Nike lost another WTA star in Alja Tomljanovic, who is starting fresh with K-Swiss.

 
 
 
 
 
 
 
 
 
 
 
 
 

No better feeling than getting the first win of 2020 in Brissy ????

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Last there's the fast-rising Elena Rybakina, who like Sakkari switched from Nike to Adidas.

 
 
 
 
 
 
 
 
 
 
 
 
 

Shenzhen Open come to me...! #shenzhenopen #wta

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Rybakina has started her season off strong by reaching the Shenzhen final. Her opponent will be Ekaterina Alexandrova, who is also sporting a new kit. 

She switched from Lotto to Fila.