At the start of a new season, it's common to see new partnerships between players and coaches, but it's less common to see a change between brand and player. The end of 2019 saw a few players leave the Nike camp for different pastures, most likely due to contracts ending.
Caroline Garcia was formerly with Nike, and is now with Asics.
C’est l’heure de commencer la saison 2020 avec mes nouvelles couleurs @asics ! Très heureuse de commencer une nouvelle page dans mon livre d aventures ! Premièr match à Auckland @asbclassic demain, lundi à 15h heure locale ou 3h du matin en France ! Allez !!! ???????????????????????? It s time to start the 2020 @wta season with my new color @asicstennis @asics ! Very happy to start a new page in my adventure book ???? First match in @asbclassic tomorrow (Monday) 3pm local time or 3am in Europe #FlyWithCaro #asbclassic
The Frenchwoman fell in the second round in Auckland to Eugenie Bouchard. Then there's Maria Sakkari, who has gone from Nike to Adidas.
Nike lost another WTA star in Alja Tomljanovic, who is starting fresh with K-Swiss.
Last there's the fast-rising Elena Rybakina, who like Sakkari switched from Nike to Adidas.
Rybakina has started her season off strong by reaching the Shenzhen final. Her opponent will be Ekaterina Alexandrova, who is also sporting a new kit.
She switched from Lotto to Fila.