The grass-courting Venus Williams may have fallen to French Open champ Ashleigh Barty in her Birmingham tuneup event, but small matter. Wimbledon awaits, and she just announced another promising iron in the fire, so to speak.

Williams' EleVen by Venus brand will be promoted alongside other women's golf wear on Shop With Golf, a content-meets-commerce platform created by NBCUniversal and Golf Channel.

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"It's really an honor to work with such an established global brand like NBC," Williams said in a press release. "When I first heard about Shop with Golf, it felt like the perfect fit for me to expand my reach and get my golfing girls in some EleVen."

She continued, "I also love that I had the chance to be part of something that was going to bring more visibility to women in golf. I've always been about this in tennis so having the chance to have a voice in golf felt like a really special opportunity for me."

After doubling up with local favorite Harriet Dart in Birmingham tandem action—a sign that she yearns to garner ranking points so as to play in the Tokyo Olympics in 2020—Williams will mount an All England Club assault on the title in two weeks. It would be her sixth career Wimbledon singles crown.

Venus Williams
ventures into golf
with EleVen gear

Venus Williams ventures into golf with EleVen gear