Famous athletes aren't just known for winning trophies. Often they run charity groups, open restaurants, or, in the case of Madison Keys, join in an anti-bullying campaign.

In the first collaboration between Moroccanoil and philanthropic WTA athletes, the American starred in the Inspired by Women series, a platform made to inspire and celebrate women around the world. Keys is currently working with FearlesslyGIRL, an organization that encourages a kinder and more supportive environment between young girls in middle school and high school.

"Everyone says it must be great to be an inspiration for these young girls, but they inspire me," Keys said. "It's helped me so much, it makes me feel like I have a purpose."

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The 23-year-old recently fought to the round of 16 in the Australian Open, but fell to Elina Svitolina in three sets. She has been named to the U.S. Fed Cup team alongside Sofia Kenin, Danielle Collins and Nicole Melichar for the Feb. 9-10 tie against Australia.

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