Lacoste celebrates Djokovic's return to No. 1 in a huge way

Being sponsored is already pretty great, particularly when you're making money from a multi-year deal and get to be the face of the company. In honor of Novak Djokovic returning to No. 1, his clothing sponsor Lacoste went above and beyond.

The French company projected images of both Novak Djokovic and René Lacoste on the Bibilotheque Francois Mitterrand building in Paris.

Djokovic clinched the No. 1 ranking in Paris last week (where he reached the final of the ATP Masters 1000) and then secured the year-end No. 1 ranking when Rafael Nadal withdrew from London.