"No one builds a legacy by standing still," and "mastery is a moving target." So says luggage brand Rimowa in an aesthete's dream of an advertising campaign that prominently features one of the world's premier globe trotters, Roger Federer.

More of its notables including Virgil Abloh of Louis Vuitton and Off White, designer of Serena Williams' most recent US Open dresses.

It's hardly a stretch, this sponsorship, with Federer eager to note that thinking ahead and anticipating are keys both to being a tennis player and an all-but-professional traveler to boot. Long slogs of flight time, hotel stays aplenty and transport via tournament cars have been vital to his successes both on and off court.

"I’m a world traveler for 20 years now," Federertold CN Traveler in a Q&A just ahead of the US Open. "I compare myself to a musician, but I do a world tour every year."

In that interview, he makes a few subtly funny admissions, such as the fact that he has one suitcase for shoes alone, and that his family of six, including two sets of twins, travels with about 20 to 25 bags at all times. The Swiss says that his wife Mirka Federer does the bulk of the packing, but that he provides "input."

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From his statements in New York, dropping the word "retirement" and then retiring his mention of it, to this new endorsement and that with Uniqlo, Federer has certainly done his fair share of anticipating in life. He has sized up his post-professional playing days, and it's obvious that he has every reason to like what he seizes.

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This week, Federer is in Austin for a special Q&A event with Andy Roddick and Mary Carillo before jetting to Chicago for the Laver Cup.

Follow Jon on Twitter @jonscott9.