Maria Sharapova's newest shoe, the La Cortez via Nike, releases this week. It's a vision of sleek beige—perhaps two words never placed adjacently before—or camel. And it's billed as honoring autumn in New York, timed to the US Open and with promo images featuring tastefully strewn, fallen leaves.
The 31-year-old star revealed the shoe in a series of rather shout-y social posts.
"TO CELEBRATE THE POWER OF SPORT TO FUEL AN ENTREPRENEURIAL SPIRIT, WE INVITE YOU TO GET TO KNOW THE NEXT WAVE OF LOCAL FEMALE VISIONARIES." https://t.co/FeyKqypnj1 pic.twitter.com/J73uOdfXsP
— Maria Sharapova (@MariaSharapova) August 16, 2018
Sharapova fashioned her entrepreneurial bona fides a good while back, and through the rollout of the custom-leather La Cortez, she also seeks to elevate a few women with similar spirits.
Six inspiring entrepreneurs star in the LA Cortez campaign. Beautiful, smart and chic ✨✨✨ Jen Rubio, Abrima Erwiah, Camille Eddera, Claire Wasserman, Ashley Louise, Payal, Kadakia pic.twitter.com/r9jq4yecxg
— Maria Sharapova (@MariaSharapova) August 17, 2018
Sharapova's previous La Cortez release, a pink version in tribute to Los Angeles, went quickly via Nike and Nordstrom's online shops earliest this year. Expect more of the same with this outing.
Follow Jon on Twitter: @jonscott9.
