You've already seen the fashion highlights from Wimbledon in the White Album. Now it's time for the increasingly fun part, in which things move beyond pure white to get a bit more colorful.
Venus Williams: With silver jewelry (her lone splurge, she said) adorning her neckline and a Cardi B lyric on her lips, the five-time Wimbledon singles winner appeared downright regal.
Benoit Paire: In Lacoste per usual, the mercurial showman otherwise seemed to have one leg mummified. In photos, his gam looked heavily wrapped or even amputated. His voodoo ultimately unraveled against Juan Martin del Potro, but that wrap stayed tight.
Roger Federer: The periwinkle Nike logo on Fed's treads led, but it's the "8" graphic that truly starred here. A bit jarring set against his Uniqlo sock, but small matter – even with a shoe deal in the waiting room, he still brought it. (Now to recover that "RF" logo ...)
Best player not to have a sponsor
Hsieh Su-Wei: She scalped another Top-10 foe, this time No. 1 Simona Halep, and aside from that high-profile screen time, she's simply too good not to be endorsing a singular brand. Instead, it's a Nike visor and Adidas separates for the so-called sorceress, who well deserves a look with clean lines to pair with her knack for two-fisted swinging for the court's chalky lines.
This one is up in the air...— Wimbledon (@Wimbledon) July 7, 2018
World No.1 Simona Halep and Su-Wei Hsieh are locked at 5-5 in the deciding set of their third round encounter - listen to the action live: https://t.co/JAnCt0TODB ????#Wimbledon pic.twitter.com/LZsLdvkful
Naomi Osaka: The big hitter was all smiles in touting her home team's jersey, which served her forever-trending personal brand.
I adore the fact that Naomi went into presser wearing her Japan NT kit! ???????? pic.twitter.com/JZJBhLnnze— Pearl (@pearlescent48) July 4, 2018
Garbine Muguruza: Beats by Dre and Adidas Palace paved the way for the reigning-yet-dethroned Wimbledon champ to walk out confidently. A sleeveless zip-up was just the latest in a series of on- and off-court style winners she has struck this year.
Federer: A Uniqlo-meets–Sesame Street tie-in with New York artist Kawes? It all seemed so tragically hip.
Uniqlo said that its UT brand has cooked up a three-way collaboration collection with New York-based artist Kaws and popular children’s television show “Sesame Street.” Shown here by model Roger Federer ????#whyXEyes? #Wimbledon #SW19 #justabigkid #freeRF pic.twitter.com/qWWpI6gCjc— LoveSetMatch ???????? (@LoveSetMatch_) July 6, 2018
Novak Djokovic: It's not just the juices and smile he wielded that made this top look remarkably fresh. Lacoste has given him a crisp yet fun appearance that Uniqlo never quite achieved.
Camila Giorgi: Reaching the quarterfinals of a Slam for the first time, she looked like a pillar of relaxation in her favored lace.
Mirka Federer: Quietly, she turned 40 on April Fools' Day this year, and the mom of four has perhaps found a new home in a laidback look, rocking designer tees and denim on Centre Court.
Player & coach style
The all-white adorning both of these student-teacher sets showed how they got to where they are. They're simply on a wavelength, both internally and externally.
Serena Williams & Patrick Mouratoglou
Simona Halep & Darren Cahill
Infant style sense
Olympia Alexis Ohanian, Jr.: No tot on the pro tours is slaying the social media game quite like this unwitting baby, who will turn 1 in two months. How time flies even as Olympia herself stays just that: fly.
Chris McKendry: Always on point as she holds down the ESPN anchor desk, the veteran broadcaster has long added interjections and ensembles that are sensible and smart.
Wet T-shirt contest
Rafael Nadal: Forever sweat-laden, and certainly in this week's London heat, he has simultaneously vied for winning a different sort of contest. Here's to staying hydrated.
Victoire de Rafa 6/1-6/2-6/4 vs Alex De Minaur ! Un très gros match de Rafa, le meilleur de la semaine, le voici en 1/8eme où il affrontera soit Fognini soit Vesely. Il est assuré de rester numéro 1 mondial après le tournoi ! #VamosRafa #WImbledon ???????????????????????? pic.twitter.com/dvURUuhEfz— Nadal_France1️⃣7️⃣???? (@Nadal_Fr) July 7, 2018
Celebrity fashion czars
Henrik Lundqvist + Therese Lundqvist: The New York Rangers star and his wife held down the fashionable fort, so to speak, over two days at the All England Club. With poise and panache in spades, you would think they were royals.
Strawberries + Cream Man: The perennial SW19 attendee's standing went from fleeting GIF to mainstay in the Wimbledon community. All hail Chris Fava.
Follow Jon on Twitter @jonscott9.
Strokes of Genius is a world-class documentary capturing the historic 13-year rivalry between tennis icons Roger Federer and Rafael Nadal. It is timed for release as the anticipation crests with Roger as returning champion, 10 years after their famed 2008 Wimbledon championship – an epic match so close and so reflective of their competitive balance that, in the end, the true winner was the sport itself.