It sure seems like Serena Williams can do it all. She's juggling her comeback to the tour at Roland Garros, her new life as a mother and wife, and now, a new online clothing store, Serena.
"Introducing Serena, my first independent clothing line for all the ladies out there being awesome," her website reads. "My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women who are living their best lives, or making it up as they go—kinda like me."
The business breakthrough comes 17 years after she first attended fashion school as an 18-year-old, when, she says, many criticized her for wanting to do both.
That was 2001. I had a vision to create a fashion line unrelated to tennis, but soon realized the complexities of manufacturing and running a business was more than my schedule would allow, as I focused on winning Grand Slams.— Serena Williams (@serenawilliams) May 30, 2018
She added that her attempts at breaking into the fashion world to design clothing outside of tennis were shut down many, many times.
15 years of false starts and people telling me “no” was frustrating, but also made me more determined. If you know anything about me, you know that when someone tells me “no,” it only makes me work harder.— Serena Williams (@serenawilliams) May 30, 2018
After all the "no's" and 23 Grand Slam titles, Williams has finally done it, and the timing couldn't be better.
Never stop believing in yourself. You’re worth it. pic.twitter.com/8lzFQeDcD2— Serena Williams (@serenawilliams) May 30, 2018
It's been a really successful week for the 36-year-old as her husband Alexis pointed out.
On Tuesday, Williams won her first Grand Slam match since winning the 2017 Australian Open and giving birth to her daughter Alexis Olympia Jr.
Williams is also entered in the doubles draw with her sister Venus. They won their opening round on Wednesday in three sets.
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