Big brands salute Federer's success

It's good–yea, great–to be Roger Federer.

Now 36 years young, the Australian Open trophy and arguably the sporting world itself remain at his fingertips. The same may be true of the sponsorship realm, as he commands top figures alongside the likes of LeBron James, Cristiano Ronaldo and Lionel Messi on all the annual earnings lists.

Upon his Melbourne triumph on January 28, the expected litany of endorsers feted Federer as only they could.

In perennial "just do it" mode, Nike beckoned its followers to, well, Be Like Rog.

"Top can't be stopped," came the rallying cry that Mercedes-Benz offered. Tough to argue with that, given Federer backing up an unlikely 2017 Aussie title with a repeat 12 months later.

Jura's java-laden post might emerge as the most striking. Leave it to Federer to make even a beige sweater look grand.

The ATP World Tour itself got in on the act, of course, with Federer sporting Andy Roddick–esque ankle-length socks and, unsurprisingly, a cleverly inserted bottle of Moet & Chandon bubbles.

Rolex, Credit Suisse and Barilla were also among the brands saluting Federer's foray into the Land of 20 Majors. It remains to be seen whether he will join the 20-odd group so far composed of Steffi Graf, Serena Williams and Margaret Court. Do keep in mind that Wimbledon begins in fewer than five months.

Follow Jon on Twitter @jonscott9.