Newly minted Lacoste ambassador Novak Djokovic had some fun on set making his announcement video. While the finished product was flawless, the behind-the-scenes footage showed more of a comedy act as the Serb worked on enunciating the French lines.

Djokovic is known to speak many languages fluently including French, German, Italian, Serbian and English.

The classic clothing company has gone all out for the world No. 2, as evident by this court-sized campaign:

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Djokovic made the branding switch after five years with Uniqlo and will wear his new kit at the French Open.

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The news was announced on Monday, which also happened to be Djokovic's 30th birthday, dwarfing any gift of clothing he may have received from family or friends.