While Serena Williams, preparing for the birth later this year of her first child, finds herself away from the WTA Tour, sister Venus Williams is almost omnipresent in the media.
The 36-year-old will star as a lead panelist on an unscripted entrepreneur-driven show called Deals in Heels.
Multiple business honchos will lend their expertise to the program that's set to amp up the profiles of female entrepreneurs. The show, from 3 Ball Entertainment, lands on TV in the wake of a 2016 TechCrunch study showing that just 10 percent of venture capital was doled out to woman-owned businesses over a five-year span.
An executive producer on the show alongside a trio of 3 Ball EPs, Venus had this to say:
"As an advocate for gender and pay equality, I’m thrilled to be working with 3 Ball Entertainment on this project that fosters and supports trailblazing women who are actively pursuing their professional aspirations."
Venus, the owner of V*Starr Interiors and EleVen by Venus, design and clothing firms, respectively, knows a thing or two about trailblazers. In her own brash and quieter way, she has been one herself on the world's stages of sports and culture.
She recently penned a TIME 100 piece about Ava DuVernay and shared scuttlebutt about her own dating life. She plays this week in Rome, could be a threat for the French Open crown, and she's soon to infiltrate your television. Perhaps the House of Williams has never stood more strong.
Follow Jon on Twitter @jonscott9.