USTA National campus tries out Snapchat Spectacles

Jan 06, 2017
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USTA National campus tries out Snapchat Spectacles

The new home of American tennis is already diving into uncharted

Published Jan 06, 2017

On Tuesday, the USTA National Campus opened its doors to the public in Lake Nona, Fl. The new home of American tennis quickly kicked things off by allowing fans and players to "experience tennis like never before."

With an expansive social media strategy in mind, the USTA gave fans an incredibly unique glimpse of the new 100-court facility through its players via Snapchat and the new Snapchat Spectacles.

The colorful shades, Snapchat's very first product, are affordably priced glasses outfitted with a camera capable of producing 10-second installments of hands-free recorded video.

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Two other juniors, Caroline Dolehide and Alexandra Sanford, also tested out the new Spectacles to some very fun results.

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It's been just a few days since the opening of the USTA National Campus and they're already soaring into uncharted waters.

"Our motto in Lake Nona is 'experience tennis like never before,'" said Qianna Smith-Bruneteau, the USTA Director of Social Media. "Which completely aligns with our social media strategy as we're always looking for innovative ways to enhance our storytelling."