Grigor Dimitrov made quite the entrance into The Fashion Awards at Royal Albert Hall in London a few days ago. The 25-year-old had the pleasure of escorting three esteemed women: Vogue editor-in-chief Anna Wintour, her niece Ellie Wintour and his famous girlfriend Nicole Scherzinger.

Dimitrov has always been drawn to fashion. The Bulgarian has been featured in *Vogue*, and helped with the launch of Court, a Nike performance brand. He was even involved in the design of his Wilson racquet.

“I love design, to create stuff from ground zero is the best for me. I’m always so intense when I talk about that,” Dimitrov told Baseline earlier this year.

The support of Wintour is nothing new—she has been attending his matches ever since Dimitrov's first appearance in Vogue back in 2014.

Wintour has also been friends with Roger Federer for years, sitting courtside for his games too, which makes this growing friendship even more fitting since Dimitrov was dubbed "Baby Fed" in the earlier stages of his career. Wintour has also spent time with the likes of Serena Williams and Caroline Wozniacki.

The No. 17-ranked Dimitrov is expected to play Brisbane to start his 2017 season.